Blog
Learn how hyper-personalization through AI helps companies build one-to-one communication with customers. This will increase loyalty and drive growth.
Articles & Customer Reviews
Conversational AI
30 Marsch, 2026
Welche Conversational-AI-Plattform passt zu Deinem E-Commerce-Team? Ein praxisnaher Leitfaden
Jeder Anbieter von Conversational AI erzählt Dir dasselbe: Die Plattform lässt sich einfach einrichten, liefert messbaren ROI und wird von führenden Marken genutzt. Das macht die Entscheidung schwerer, nicht leichter.
Data & Analytics
March 23, 2026
Generative AI in retail beyond marketing: Use cases for operational processes, training and forecasting
Generative AI in retail is often reduced to marketing, although its practical benefits extend far beyond that. This article shows how it can support operational processes, training, and forecasting – especially where information needs to be created, updated, and structured quickly.
Data & Analytics
March 16, 2026
AI-supported demand planning for medium-sized retailers: A practical implementation guide
Do you know that feeling when overstocking and stockouts constantly cause problems in day-to-day business, but are still often treated as an unavoidable side effect? This is becoming increasingly expensive for many retailers.
Data & Analytics
March 9, 2026
Omnichannel commerce strategy for medium-sized retailers: A practical framework
Do you know that feeling when everyone in retail is constantly talking about omnichannel, but online and offline channels still don't really feel like a cohesive system? This is precisely where the biggest challenge lies, especially for medium-sized retailers.
Conversational AI
March 2, 2026
AI in B2B e-commerce: Use cases that B2C strategies completely overlook.
Do you know that feeling of reading an article about AI in e-commerce and realizing after just a few paragraphs: This only really applies to B2C? In B2B, purchasing processes work differently – and that's precisely why different AI use cases are needed.
Conversational AI
February 23, 2026
What is conversational commerce and why is it important in 2026?
Do you know that feeling when you spend an hour browsing an online shop? You open dozens of tabs. You compare products and read reviews. In the end, you close everything without buying anything. There's even a famous meme about it with a tired bulldog. You scroll through countless items and end up finding nothing.
February 16, 2026
The Guide to Predictive AI and Microsegmentation: Marketing that Predicts Customer Needs
Imagine you want to line up a group of kittens for a photo. You sort them by fur color and carefully move them into place.
Data & Analytics
February 6, 2025
Understanding the 360-degree customer view with predictive insights
We see this very often when working with data. Customer information is scattered across various systems. Emails reside in your email platform.
Load more
Discover the latest episodes
How to achieve genuine one-to-one communication
with thousands of customers?
Watch video
Can you trust marketing forecasts?
Here's how to evaluate them correctly
Watch video
How a 360° Customer View with
Does predictive analytics create real impact?
Watch video
+
+
+
Sign up for updates
Receive valuable content directly in your inbox. Once a month. Guaranteed no spam.